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PUBLISHER MEDIA KIT

BlackFriday.us Publisher Media Kit

BlackFriday.us is a U.S.-focused editorial shopping and deal-discovery publication operated by Fabway Corp. The site combines original buying guidance with curated retailer offers, store pages, category discovery, seasonal Black Friday coverage, and the weekly Friday Drop.

PublisherBlackFriday.us / Fabway Corp
Primary marketUnited States
Promotional modelEditorial content, shopping discovery & affiliate links
TransactionCompleted on the retailer's website
Shopping categories12
Buying guides & research16 published pages
Black Friday category pages12
Live retailer integrations5

Current promotional methods

MethodStatusHow it is used
Editorial website contentActiveBuying guides, category pages, retailer pages and seasonal shopping content.
Product feeds, APIs & deep linksActiveValidated retailer/network data is used for selected products and current offers.
Friday DropActiveWeekly curated placement after offer and feed quality checks.
Organic search / direct discoveryActive site channelIndexable editorial and shopping pages; no paid-search bidding is currently used.
Paid search / PPCNot usedNo trademark or non-trademark PPC promotion is currently operated.
Cashback, loyalty or incentiveNot usedBlackFriday.us does not currently reward users for clicks or purchases.
Browser extension / downloadable softwareNot usedNo toolbar, extension, adware, shopping software or injected advertising.
Email marketingNot currently usedNo affiliate email distribution is currently operating.

How brands can appear

  • Curated deal cards on relevant category pages.
  • Dedicated store pages for active approved retail partners.
  • Black Friday 2026 category and seasonal shopping pages.
  • Weekly Friday Drop consideration after feed quality and refresh stability are verified.
  • Original buying guides and editorial shopping context where the merchant's products are relevant.

Examples of the publishing environment

Current live retailer examples

These retailers currently have validated qualifying offers published on BlackFriday.us:

Abracadabra NYC12 current offersFragrance Outlet24 current offersHOROW US12 current offersMoosehill12 current offersPiscifun24 current offers

Product-feed and technical capabilities

BlackFriday.us can work with scheduled affiliate-network feeds, merchant product feeds, APIs, and validated deep links. Our commerce database supports merchant identifiers, product and variant fields, category mapping, current and regular prices, availability, affiliate URLs, model/MPN/UPC data, and feed-source health tracking.

We prefer repeatable data delivery because it helps prevent stale prices, broken destination links, unclear variants, and unavailable products from remaining live. A product feed does not guarantee publication of every SKU.

Brand-safety and compliance approach

  • Advertiser-specific terms are reviewed before tracked promotions are published.
  • Affiliate relationships are disclosed to consumers.
  • Affiliate links are technically identified as sponsored links.
  • We do not manufacture comparison prices or unsupported product claims.
  • We do not currently operate as a cashback, loyalty, browser-extension, paid-search, retargeting, or social-only publisher.
  • Trademark, coupon, paid-search, geographic, and non-commissionable-product restrictions are followed when supplied by the advertiser.

Editorial positioning

The site is designed to add value beyond merchant feed content through category structure, buying guides, comparison criteria, seasonal planning pages, merchant discovery, and curated deal selection. BlackFriday.us retains editorial control over product selection and wording.

Commercial model

The primary model is performance-based affiliate compensation, including percentage-of-sale or CPA arrangements as offered by the applicable program. We do not promise minimum traffic, clicks, sales, impressions, or guaranteed placement.

Contact

Affiliate managers, retailers, and network representatives can contact contact@blackfriday.us regarding program approval, feed access, campaign terms, promotional opportunities, or technical integration.